Why augmented reality on the iPhone will leave Android in the dust

14 Juillet, 2017, 17:57 | Auteur: Ludovic Moineau
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Since last two years, the Google Play app has seen a lot of development.

While Apple reviews each and every app that is made available on their app store, Google has automated the reviewing process, leveraging the power of machine learning to check the app for malicious behaviour.

Degree53's Andrew Daniels revealed Google's email message to gaming firms that beginning in August 2017, "Google will accept applications for the distribution of gambling apps within the Play store in the United Kingdom, France and the Republic of Ireland" with the possibility of "further expansion of the policy change.to new regions and countries".

Google spoke to The Verge about this, offering it an example that has a bit more zing about it than a blooming calculator.

Applied to Android apps, the algorithm allows Google to run large scale analysis on the behavior of similar apps on the Play store by grouping them to discover anomalies, such as whether one app stands out from its peers in terms of data collection.

What's satisfying to see is that Google is trying hard from its side to utilise the best of technology and deal with the issues of cyber privacy.

The company implemented the restrictions due to legal concerns that its Android systems could not fulfil appropriate age verifications for gambling/betting app downloads. Machine learning will go a long way in creating an Android ecosystem that's safe and sound.

The Google Play Store already had a feature called 'Verify apps' which would analyze an app before it's installed onto your device for potential threats.

At the same time, developers can benefit by asking for extra privileges, and often face little resistance from users who tend to grant requests without fully understanding their implications. And as Google notes, apps are constantly changing which defies the use of fixed categories, such as tools, productivity, and games. Well, what if a coloring book app you just downloaded asks for access to your location, contacts, and microphone - precisely the permissions that it shouldn't need.

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